About

Founded in 2000 and headquartered in Vienna, Austria, Emarsys provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys segments and analyzes more than one billion customer profiles and creates over 250,000 personalized campaigns, helping customers increase revenues and ROI. Emarsys uniquely combines high usability, a simple user experience, and powerful global scalability and performance capabilities.

Insight & Approach

Vector identified Emarsys as a leader in the attractive and rapidly growing cloud-based digital marketing software sector, and built a strong, collaborative relationship with the founders and management team. Emarsys recently announced the launch of its new B2C Marketing Cloud, designed from the ground up for B2C companies seeking to build personalized, long-lasting relationships with customers. The Emarsys B2C Marketing Cloud combines – in one flexible solution – high-performance multichannel marketing automation with sophisticated add-on analytics technologies that drive customer engagement, repeat purchases, brand loyalty, and revenue. Vector announced a $33 million growth capital investment in September 2015, the first institutional funding received by Emarsys in its 15-year history, to support the Company’s accelerated international growth in the U.S. and Latin American markets, invest in product innovation, and expand sales and marketing teams.

Vector Value Add

Since the investment, Vector has closely collaborated with Emarsys’ management team to develop and execute their U.S. and Latin American growth plan, further strengthen Emarsys’ market leading SaaS platform, and strengthen and augment their executive leadership team. Vector has been instrumental in identifying and recruiting several key hires, board members, and advisors to Emarsys, including the President of the Americas, a new Chief Marketing Officer, and an independent Board Member with significant industry experience.

Results

Vector sold Emarsys to SAP in Septemer 2020.